Seth Witcher - Nothing Matters (Official Music Video)

A visual companion to a love song, Nothing Matters begins with Seth finishing the lyrics in an intimate writing moment — pen on paper, creativity in motion. The video unfolds in a single space, cutting between Seth’s heartfelt performance and his imagination of a couple experiencing the emotions behind the song. Though not shown as himself, their story becomes the visual reflection of the lyrics — love, connection, and meaning.

Co-directed, shot, and edited by SamGZ, this music video captures simplicity and emotion through performance and subtle storytelling, allowing the heart of the song to lead the visuals.